It will make players & Guilds be able to make there profiles more graphic and stand out more.
here are two clan profiles from an old game I use to play:
Take, Team Latino's profile for example: viewtopic.php?f=24&t=9016
It would make the guild/clan stand out alot more and intresting for players to join.
call it a customised profile if you will instead of a basic description, with the profile you can edit,add, delete things.
same if we did it with a players profile.